Job Description :

About us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.

About the role

In this role you'll be compelling Reserve customer plans maximise sustainable profit delivery and market share growth be responsible for the brilliant activation and execution of our growth drivers.  

Moreover, you'll be:

• Educating our customers and PR contacts on the quality, provenance and heritage of our brands in a manner that makes them feel special.

• Continuously improving our activation performance by identifying key areas of focus, assessing alternatives, and taking action to course accurate where vital.

• A business consultant to the DIAGEO commercial (Reserve and on trade channels), and customer marketing teams, identifying, recommending & evaluating drivers for growth which ensure fit for purpose BTL materials.

• Developing deep and profitable knowledge among key trade influencers (wine shops owners, bar and restaurant managers, trade journalists...)

• the personification of the brand in the market: attitude, appearance, and personality.

• Having your finger on the pulse of what is happening on the ground – being the “face” of luxury in their environment and having brilliant relationships with key influencers in the industry.

About you

• Passion for super premium brands, our customers & our consumers.

• Brand and Category Knowledge across Spirits and TBA with experience in process, ingredients, provenance, and trends. Bartendingor bar managementexperience is a plus.

• Experience in building commercial relationships with customers to deliver value for the customer and Diageo; be a storyteller.

• Creative and inspiring approach; a strong, engaging, and influential communicator. 

• Able to demonstrate excellent relationship building and influencing skills, encouraging dedication, and crafting collaborative relationships internally and externally.

• Be a socially responsible ambassador for Diageo externally.

• English & Greek proficiencycrucial

Working with us

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.

Worker Type :

Regular

Primary Location:

Athens

Additional Locations :

Job Posting Start Date :

2024-05-13

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)