Allergan Associate Director, Digital/Multi-Channel Marketing in Madison, New Jersey

Associate Director, Digital/Multi-Channel Marketing

Madison, New Jersey, United States at

Oct 30, 2018Post Date

184766Requisition #

Allergan plc (NYSE: AGN) is a bold, global pharmaceutical company and a leader in a new industry model - Growth Pharma. Allergan is focused on developing, manufacturing and commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine products for patients around the world.

Allergan markets a portfolio of leading brands and best-in-class products for the central nervous system, eye care, medical aesthetics and dermatology, gastroenterology, women's health, urology and anti-infective therapeutic categories. With commercial operations in approximately 100 countries, Allergan is committed to working with physicians, healthcare providers and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives every day.

Allergan is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients. Power your future & join our bold team.

Position Overview

The Associate Director, MCCM Planning is part of the US Marketing Innovation & Operations team and will be responsible for:

  • Envisioning, planning & executing multi-channel marketing programs to meet assigned brands’ short & longer-term objectives, in collaboration with brand teams;

  • Leading at least 1 major enterprise-wide multi-channel capability area; and

  • Providing leadership support on other key projects as needed to achieve broader department and/or Allergan goals

Areas of Responsibilities

  • Be an in-house expert on multi-channel solutions:

  • Expert on all Allergan multi-channel marketing solutions (e.g., digital/non-digital, consumer/HCP) whether developed in-house or by external partners/vendors

  • Lead discovery & vetting of new multi-channel marketing vendors or solutions that could fit future Allergan brand needs

  • Envision, prioritize, and implement multi-channel solutions that deliver measurable short & longer-term business impact to assigned brands/franchises

  • Develop customized strategies for how to achieve brands’ short- & longer-term objectives using MCCM principles and solutions

  • Adeptly & independently triage the level of execution support for assigned brands’ MCCM initiatives, to maximize business impact

  • Proactively develop robust measurement plans, and recommend optimizations

  • Be a key advisor to & advocate for franchise team leads on MCCM

  • Able to repeat pattern of success for MCCM across assigned brands over time

  • Independently lead at least 1 major enterprise-wide multi-channel capability area to optimize business impact across Allergan

  • Proactively stay abreast of trends & developments related to channel or solution

  • Maintain a “playbook” with best practices, learnings, and common frameworks and approaches that can be utilized across Allergan brands

  • Lead training, development of cross-brand approaches, or issue resolution as needed, on behalf of the rest of the MCCM and marketing

  • Envision, prioritize, and implement changes/enhancements, to optimize MCCM solution’s impact across the Allergan business over time

  • Lead other MCCM/Allergan key projects as needed to achieve broader department and/or Allergan goals



  • Bachelor’s Degree required

  • MBA or equivalent education and/or experience in Marketing, Business, or related field

  • At least 5 years experience in or supporting marketing, with measurable success in planning & implementing multi-channel programs to drive brand’s business objectives

  • Strong familiarity with multichannel/digital marketing tools and vendors

  • Strong track record of success in managing multiple, complex project needs and collaborating across internal & external stakeholders

  • Demonstrated self-starter with an entrepreneurial mindset

  • Persuasive verbal and written communication skills

  • Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply to Allergan


  • Bachelor’s Degree required

  • MBA or equivalent education and/or experience in Marketing, Business, or related field


Equal Employment Opportunity Employer

Allergan is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other protected status.