Job Information
Publicis Groupe Planner, Strategy in New York, New York
Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Job Description
Overview:
We are currently looking for a Planner, Strategy to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Strategy Supervisor.
Role Objectives:
Responsible for contributing to the development and execution of strategic approach and tactical
Develop media strategy and recommendations under supervisor guidance
Present media plans and provide plan maintenance including objectives/strategies and updates
Stewardship of audience insights, marketing trends and research to aid in strategic direction to reach client’s KPIs
Prepare and update flowcharts and budget trackers for media plan development and maintenance
Coordination and partnership with investment team, guided with strategic principals
Meet with vendor community to analyze value and applicability of media channels for client media plan
Qualifications
B.A. or B.S., preferably in Marketing, Advertising, or related field
1+ years of experience in media planning/strategy
Agency experience highly preferred
Preferable Computer Skills/Software Knowledge: Microsoft Suite, Prisma, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Mbox, MRI/GfK, GWI
Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
Demonstrate ability to learn new propriety software and processes quickly and proficiently
Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
Meet client and internal deadlines and obligations
Manage projects, resources, stakeholders, and participants
Be a resource to others in the resolution of complex problems/issues
Additional Information
Compensation Range: $51,000 - $62,400 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/4/2024.
All your information will be kept confidential according to EEO guidelines.
LI-Hybrid
24-3755