Allergan Assoc. Product Director – Body Contouring in Pleasanton, California
Assoc. Product Director – Body Contouring
Pleasanton, California, United States at https://agn.referrals.selectminds.com/jobs/7654/other-jobs-matching/location-only
Jan 08, 2019Post Date
Allergan plc (NYSE: AGN) is a bold, global pharmaceutical company and a leader in a new industry model - Growth Pharma. Allergan is focused on developing, manufacturing and commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine products for patients around the world.
Allergan markets a portfolio of leading brands and best-in-class products for the central nervous system, eye care, medical aesthetics and dermatology, gastroenterology, women's health, urology and anti-infective therapeutic categories. With commercial operations in approximately 100 countries, Allergan is committed to working with physicians, healthcare providers and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives every day.
Allergan is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients. Power your future & join our bold team.
The Sr. Manager / Associate Product Director – Body Contouring is responsible for strategic planning and tactical implementation of the North America physician marketing function, including strategic planning, messaging development, and creative tactical execution for the assigned product lines.
Drive marketing projects to completion, including creating project goals, plan, and tactics. Must be able to track success factors and provide weekly status reports.
Main Areas ofResponsibilities
Drivestrategic and tactical execution of efforts aligned with system sales
Primaryresponsibility for strategic planning, messaging development, and creativetactical execution for target physician audiences
Providestrategic guidance for prospect seminars, both regionally and locally
Providestrategic guidance and lead development of physician prospect webinars andphysician prospect education
Drivestrategic tactical execution of plans designed at new market growth outside ofcore space
Use marketresearch to drive strategic tactical execution of plans designed to targetnewly defined market segments
Manageprospect event strategies, ASM workshops, Tradeshow Engagement efforts.Corporate prospect events
Providestrategic guidance and lead development of publication and advertising plan tosupport physician prospect marketing
Providestrategic guidance and lead development of digital editorial calendar (eBlast)to support physician prospect marketing
Developmessaging and reasons to believe for sales force collateral materials andimplement initiatives with sales force for launch and training.
DevelopMaintain prospect driven presentations.
Supportprospect segmentation efforts
Serve asday-to-day marketing lead with ASM teams
Additional duties mayinclude:
Educate and train sales team on matters relatedto CoolSculpting products and programs
Develop close working relationship with globalmarketing services, consumer marketing, sales team, tradeshows andCoolSculpting KOLs.
Assist in developing and executing annualphysician marketing strategy and tactical plan.
Evaluate the effectiveness of marketingprograms and continue to optimize performance for best ROI.
Track and analyze budget expenditures andensure adherence to approved budget.
Collaborate with internal departments andexternal customers and agencies to achieve objectives.
Provide regular feedback to managementregarding project status, as well as other critical issues that affect goalachievement.
Attend relevant scientific and technicalmeetings and conferences.
Support company goals and objectives, policiesand procedures, Good Manufacturing Practices, and regulatory requirements.
The following listed requirements need to be met at a minimum level to be considered for the job:
Minimum of 7 years of progressively moreresponsible professional experience in product/marketing management in themedical device is a must. In-depth knowledge of the product marketing andnew product development function.
Excellent track record of success, working with minimal supervision to meetproject objectives and manage multiple tasks simultaneously.
The below skills are attributes that may not be mandatory, but are definitely desired in the ideal candidate.
- Experience in the aestheticindustry and/or the plastic surgery and dermatology customer is a plus.
- BS/BA in business or a life science relatedfield is preferred. MBA is desirable.
Equal Employment Opportunity Employer
Allergan is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other protected status.