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AMERICAN GREETINGS CORPORATION Sr. Internal Auditor in Westlake, Ohio

The American Greetings Interactive (AGI) Marketing team is looking for a driven candidate to help support and execute critical Marketing campaigns and product launches. We are looking for someone who is ready to dive into the digital space and work collaboratively with Marketing colleagues across channels. The ideal candidate will be familiar with current digital media trends and has an interest in and basic knowledge of digital marketing. This role will get exposure to a variety of digital marketing channels, including Paid Search (Google Ads), Paid Social (Meta ads), Search Engine Optimization, Email Marketing, Organic Social and Influencer, and Public Relations. This role will report to the Director, Digital Marketing and will support AGI's websites (americangreetings.com, bluemountain.com, jacquielawson.com) and mobile apps. This role may include but is not limited to: * Perform research on emerging digital media, technology trends, and industry competitors * Work with channel managers and agencies to collect and report on campaign performance data through Google Analytics, Tableau, and other platforms * Prepare detailed presentations for various digital channels, with willingness and ability to present to colleagues * Work closely with Marketing and Creative to outline and plan campaign creative assets * Performing keyword research to identify changes in search trends and new opportunities * Assist in content creation, giveaway ideation, and influencer marketing campaign execution * Assist in routing, editing, and finalizing Press Releases for release over the wire * Assist in analyzing email test results and compiling reporting of results * Gather and present examples of effective email marketing and social media marketing campaigns executed by premium brands * Research, gather and present examples of effective video marketing campaigns (i.e. video ad campaigns on YouTube, Amazon Prime, Hulu, etc.) * Assist Paid Media Manager and PR Manager in collecting and processing monthly invoices * Report on creative-specific performance This company is an equal opportunity employer and makes employment decisions without regard to race, gender, disability or protected veteran status. We desire to place a priority on referrals of protected veterans. EOE M/F/disability/vet VEVRAA Federal Contractor

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